Research Intelligencer Editions for September 2019
Research Intelligencer - Tuesday, Sept. 24, 2019
AMA Study Reveals Consumer Fear Of Martech, Both U.S. And China
ANA Finds Media Rebates Paid To Agencies No. 1 Trust 'Breakdown'
AMA Study Finds Consumers Have Peaked On Key Digital Media, Marketers Have Not
'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV
Research Intelligencer - Monday, Sept. 23, 2019
Holiday Report Forecasts 5% Boost In Gift Spending, Optimism On The Economy
Here's Why Most New Network TV Shows Will Flop
Roku, Innovid Launch Measurement Solution Across Roku, Linear TV
Sports TV Fans Likely To Be 'Sticky' With Pay Services, Fewer Cord-Cutters
Research Intelligencer - Friday, Sept. 20, 2019
Gartner Gives Insights On Insight Engines (Hint: IBM Still Dominates)
Study Finds Local Broadcast Media Generates $1.17 Trillion Of U.S. GDP
Pivotal Initiates Roku With 'Sell' Rating, Cites Shift To 'Free Or Better' For OTT Market
Rugby World Cup Shows Gulf Between Sponsors And Awareness
Research Intelligencer - Thursday, Sept. 19, 2019
Magna: 2019 U.S. Ad Outlook More Than Doubles To +6.3%
Study Finds Local Broadcast Media Generates $1.17 Trillion Of U.S. GDP
Americans Believe Institutions Of 'Power' Act Unethically Much Of The Time
Research Intelligencer - Thursday, Sept. 19, 2019
Study Finds Clients Outsource Training, Agencies Provide It Internally
Study Finds Industry Need For Professional Development: Clients, Agencies Split On Subjects
Ad Industry Perception Turns Negative For First Time Since 2012
Research Intelligencer - Wednesday, Sept. 18, 2019
'Peacock' Enters Increasingly Crowded D2C Video Marketplace
Dentsu's Merkle, 360i Dominate 'Performance' Agency Rankings
Research Intelligencer - Wednesday, Sept. 18, 2019
Advertisers/Agencies Misaligned On Media, Especially 'Neutrality'
Advertisers View Media As 'Complex Headache'
'Look At This:' Publicis Media Collaboration Finds That's What Twitter's For
Investor Suit Alleges AT&T Artificially Inflated DirecTV Now Numbers
Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Kids Listen To Friends And Family More Than Influencers
New Travel Survey Finds Americans Want To Be 'Welcomed'
Research Intelligencer - Monday, Sept. 16, 2019
What Do The World's Biggest Advertisers Obsess On: Growth, Growth And More Growth
Does Pre-Season Buzz Really Matter?
Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink'
Research Intelligencer - Monday, Sept. 16, 2019
ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' Media
ANA Study Finds Two-Thirds Of Marketers Have Updated Their Media Agency Contracts In Response To Kickbacks
While Programmatic Growth Has Decelerated, Q4 Looks 'Exciting' Thanks To Connected TV
Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow
Research Intelligencer - Friday, Sept. 13, 2019
Isobar Playbook: 2020 Will Be Year 'XR' Explodes
NBC Local TV Moving From Ratings To Impressions
Nielsen To Add Out-of-Home Viewers To National Ratings In 2020
Ad Platforms to Use Comscore Demos For CTV Ad Targeting Via IFAs
Google Algorithm Change Looks To Reward Original Reporting
Nielsen Gracenote Starts New ID System For TV/Movie Content
Study: Local Newspapers Produce More Original Stories Than TV, Radio, Digital Combined
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