Research Intelligencer Editions for October 2019
Research Intelligencer - Thursday, Oct. 31, 2019
Americans Flunk Digital Knowledge Test, A Third Think They Already Have 5G
Before Its First Salvo, Disney+ Already Appears To Be Winning The SVOD War
Research Intelligencer - Thursday, Oct. 31, 2019
Forecast Predicts Advertising/Marketing Pacing The Overall Economy
Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
Not A Trick: Candy Buyers Have Vastly Different Profiles
Research Intelligencer - Wednesday, Oct. 30, 2019
Study Finds Teens Hyper-Connected, Spend Most Of Their Time On Screens
Creating TV Buzz At Comic Cons
Research Intelligencer - Wednesday, Oct. 30, 2019
DR TV Trending Toward Longer Units, Use Of :45s Is Soaring
Ad Execs See Too Much Focus On D2C Brands, But Acknowledge They Are Innovating Media
GroupM: Balkanization Makes Media Shops Even More Relevant
Video Time Leaps Among Teens And Tweens, While TV-Set Screen Time Drops
Study: Americans Trust Local Above National News
Few NFL Advertisers Score On The 'Informative' Metric For Viewers
Research Intelligencer - Tuesday, Oct. 22, 2019
The Cost/Ad Value Relationship Of OTT Services
Roku Buys DSP Dataxu For $150 Million In Cash/Stock Deal
Research Intelligencer - Monday, Oct. 21, 2019
Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Why Is Digital's Ad Growth Decelerating: Explanations Abound, None Good
Research Intelligencer - Monday, Oct. 21, 2019
Data Reveals Volatility Among Top D2C Brands
Research Intelligencer - Friday, Oct. 18, 2019
How Out-of-Home Amplifies Weekly Audience Reach
Most Americans See Problem Hosting G7 At President's Resort: Cite Payments, Brand Promotion
Influencers Lose Impact When Product Has Many Varieties: Study
Research Intelligencer - Tuesday, Oct. 15, 2019
Study Finds Surge In Violence, Profanity In 'Youth-Rated' Prime-Time TV Shows
Slight Majority Of OTT Subscribers Prefer Ad-Supported Models
Research Intelligencer - Tuesday, Oct. 15, 2019
Amazon Expands Search Ad Market Share, Cuts Into Google
Netflix Still Rules The OTT-Verse, But How Much Longer?
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