Research Intelligencer Editions for October 2019
Research Intelligencer - Wednesday, Oct. 9, 2019
Consumer Concern Over Personal Info Soars, Especially In The U.S.
It's Still The Economy, Stupid, But Climate Surges As Consumer Concern
Research Intelligencer - Monday, Oct. 7, 2019
Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre
IPG Launches New Acxiom-Powered Precision Targeting/Optimization Company
Arbitraging Human Attention
Research Intelligencer - Monday, Oct. 7, 2019
Ad Execs Mixed On Combating Erosion Of Brand Equity, Most Cite Need To Be More 'Contemporary'
Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run It
Zenith Revises 2019, 2020 Ad Growth Downward Again
Research Intelligencer - Monday, Oct. 7, 2019
Zenith Revises 2019, 2020 Ad Growth Downward Again
Research Intelligencer - Friday, Oct. 4, 2019
Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
Creatives: Tech Is The Most Challenging Change To Adapt To
Research Intelligencer - Thursday, Oct. 3, 2019
GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
Sadness, Romance, Or Disgust? Research Puts Brands In Emotional Context
Nielsen Completes Local TV Ratings Reboot
Gen Z, Millennials Have Higher Tolerance For TV Ads, Study Finds
Research Intelligencer - Wednesday, Oct. 2, 2019
CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'
Gartner: CMOs Show Misplaced Optimism In Face Of Shrinking Budgets
Americans Feel Social Media Has Too Much Control Over News, Especially Republicans
Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
Research Intelligencer - Tuesday, Oct. 1, 2019
Report Finds Winter Holiday Season Ad Spending Slowing
Worldwide TV Sports Fees Predicted To Rise Sharply
Advertisers Should Not Let Nielsen Include Out-of-Home Viewing In TV's Currency Ratings
Kantar: Trump Campaign Spending Heavily On Social Media
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