Research Intelligencer Editions for January 2020
Research Intelligencer - Friday, Jan. 31, 2020
Half Of Gen Zers Won't Watch Super Bowl, Some Will Use Social Media
Craigslist Revenue Slides 27%, Marks First Significant Erosion Ever
Avast Shutters Jumpshot, Exits Business After Reports Of Data Sharing
Research Intelligencer - Friday, Jan. 31, 2020
Most Popular Brands, Greatest Lift Among NFL Fans
On Eve Of A Political Ad Bowl, Americans Vote Against Politicizing The Big Game
Kansas City Already Won The Fan Favorite Bowl
Hispanics Show Strong Preference For English-Language Media
CIMM Launches TV Attribution Best Practices Study
Research Intelligencer - Thursday, Jan. 30, 2020
Network TV Ad Demand Turns The Corner
Nearly Two-Thirds Of Marketers Now Claim An In-House Agency
Most Important Internal CMO Metrics -- Awareness, Sales, Media ROI -- In That Order
Research Intelligencer - Wednesday, Jan. 29, 2020
Consumers Seek Information, Deals From Brands On Social Media
Consumers Contact Brands On Social Media For Information, Customer Service
VAB: TV Sports Viewing 'Preferred' To In-Stadium, Arena
Research Intelligencer - Tuesday, Jan. 28, 2020
Content-Driven Campaigns Expected To Grow
Bigger Isn't Always Better When It Comes To Consumer Data
The Graying Of Facebook
MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
Research Intelligencer - Monday, Jan. 27, 2020
Ten Years Of iPad: It's Still Meaningful, But Hasn't Lived Up To The Hype
Forrester Finds Customer Experience A Weak Indicator Of Repeat Business
WhatsApp, Netflix, MSNBC, Fox And Other Media Brands Among America's Most 'Loyal'
Research Intelligencer - Friday, Jan. 24, 2020
Public Political Ad Files Data Shows The Impact On Des Moines TV Market: Cost-Per-Point Pricing Disclosed
Plummeting Location Data Threatens Key Marketing Functions
Pew Affirms Media Confirmation Bias, American News Consumers More Polarized Than Ever
Shoppers Shift On Ads: Give Us More Signal, Less Noise
Research Intelligencer - Thursday, Jan. 23, 2020
Sales Data Shows Oscar Ad Prices Fluctuate Year-To-Year
Survey: Amazon Is First Place To Search For Specific Brands
Plummeting Location Data Threatens Key Marketing Functions
Research Intelligencer - Wednesday, Jan. 22, 2020
RTB Reaches Tipping Point In 2020: Private Deals Top Open Market Trades For First Time
Branches Die On The Vine: Consumers Prefer Banking Online, Via Apps
2020 Consensus Remains Unchanged, Despite Dour Update By Dentsu Aegis
Impeachment Is A Boom For (Some) Right-Wing Media
Research Intelligencer - Tuesday, Jan. 21, 2020
Study Finds Consumers Want To Know Brands' Political Stances
Consumers Seek Belief-Driven Brands As Income Inequality Undercuts Trust
Minority Influencers Command Higher Cost-Per-Posts Than Whites
IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation
Kantar In Talks With UK Executive To Lead The Company
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