Research Intelligencer Editions for March 2020
Research Intelligencer - Tuesday, March 31, 2020
Streaming Approaching One Quarter Of Total TV Usage
Ad Market Holds Steady In February, The Last 'Normal' Month For A While
Research Intelligencer - Tuesday, March 31, 2020
Brand Pandemic Grades: Two-Thirds Reassuring, One-Third Alarming
Consumers See Existential Role For Brands, Say They're Meeting It Better Than Government
Consumers Seek 'People-Friendly' Brands During COVID-19 Crisis
Advertisers Satisfied With Research Teams: Data Teams, Not As Much
ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'
Streaming Subscribers Feel Overwhelmed With Choices
Research Intelligencer - Monday, March 30, 2020
Data Consumers Are Willing To Share With Brands, Pre-Pandemic
GroupM: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'
Retail Messaging Losing Efficacy During Pandemic
COVID-19 Crisis Exposes Lack Of Trust In Government, Media
Research Intelligencer - Friday, March 27, 2020
70% Of Ad Execs Have Already Changed First Half Ad Spending, 25% For The Second Half
Ad Execs To IAB: Pandemic Worse Than Financial Crisis, Having Substantial Immediate Impact
How Ad Exec, Consumer Time Spent With Media Is Changing
LinkedIn Ad Growth Decelerates In Wake Of Record Jobless Claims
Established Ad Principles Are Critical In Covid-19 Recovery
Research Intelligencer - Thursday, March 26, 2020
Local TV Markets Ranked By COVID-19 Ratings Surge
Magna Slashes 2020 Ad Outlook, Boosts 2021
COVID-19 Spurs Sudden Shift In Consumer Shopping Habits
Why COVID-19 Is Like Being Stranded In The Arctic, And Why You Shouldn't Freak Out
Research Intelligencer - Thursday, March 26, 2020
Risk 'Exposure' Soars For Major Media's 2020 Ad Outlooks
COVID-19 Spurs Sudden Shift In Consumer Shopping Habits
Research Intelligencer - Thursday, March 26, 2020
Pandemic Shifts Consumers To Electronic Media
Stuck-At-Home = Over-The-Top
How The Pandemic Is Impacting The Media Mix, Short-Term
Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic
In Largest Study Yet, Pandemic Fuels WhatsApp, Social Media, TV
Research Intelligencer - Wednesday, March 25, 2020
How The Pandemic Is Impacting The Media Mix, Short-Term
Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic
Kantar Diagnoses Consumer Response To COVID-19, Offers Prognosis For Brands That Don't
Analysts Short Facebook Ad Outlook, Say It's A Leading Indicator For Others
The 'New Normal,' Nielsen Analysis Shows COVID-19 Driving Viewing Of Local TV Channels
Research Intelligencer - Tuesday, March 24, 2020
Consumers Cautious About Spending Stimulus Checks
How The U.S. TV Industry Is Likely To Be Impacted By The Pandemic
Research Intelligencer - Monday, March 23, 2020
4As Study Finds Consumers Want To Hear/See Brands During COVID-19 Outbreak
Coronavirus Anxiety Drives Shopping For 'Survival' And 'Sanity' Products
Streaming Media Usage Rises As Viewers Spend More Time At Home
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