Research Intelligencer Editions for April 2020
Research Intelligencer - Thursday, April 30, 2020
It's Morning Again In America: Pandemic Transforms Daytime Into Prime-Time
How COVID-19 Is Affecting Ad Price Inflation -- Er, Make That Deflation
GfK, Dstillery Reimagine Automotive Ad Targeting
Research Intelligencer - Thursday, April 30, 2020
How COVID-19 Is Affecting Ad Price Inflation -- Er, Make That Deflation
Report Delineates Ad Price Deflation For 2020: U.S., Europe Most Disrupted
Merkle's Data Reveal Sharp Pullback In Google Ad Spend
Out-of-Home Data Finds Americans Continue Traveling More: +18% Miles Daily In Past Two Weeks
Research Intelligencer - Thursday, April 30, 2020
eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
A Month Later, IAB Finds 'Buy-Side' More Resolute About Ad Cuts: Especially For Traditional Media
Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
Research Intelligencer - Wednesday, April 29, 2020
COVID-19 Creeps Into Tweets About TV Shows
Amazon Tops Retail Brand Rankings, Value Rises Amid Pandemic
Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
Lockdown Debates Expose Political Divide Over Personal Freedom
YouTube Advertising Surprises Analysts, Surges 33% To $4B In Q1
Kantar, VNU Veteran Kent Named CEO At SRDS
Research Intelligencer - Tuesday, April 28, 2020
Kantar/Affectiva: Consumers Smiling As Much Pre- And Post-COVID-19
Canceled TV Sports Budgets Going To Bottom Line, Online, Or Other Forms Of TV
Remember 'Couch Potatoes'? eMarketer Says They're Back - For Now, Anyway
Research Intelligencer - Tuesday, April 28, 2020
Net Media Usage Effect Of Pandemic: TV, Streaming Boom, But Outdoor Media Erodes
Remember 'Couch Potatoes'? eMarketer Says They're Back - For Now, Anyway
Mindshare Finds Nearly Half Of Americans Have 'Run Out' Of Things To Watch, Read, Listen To
The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
Marketers' COVID-19 Messaging Draws 'Positive' Response, Little Change in Brand Favorability
Research Intelligencer - Monday, April 27, 2020
IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Research Intelligencer - Monday, April 27, 2020
Havas Media Study Finds 10% Of Americans Cutting Subscription Video Due To COVID-19
Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
SMBs Planning Ad Spend, Messages As States Open For Business
Research Intelligencer - Monday, April 27, 2020
'Crisis-Sensitive' Ads Resonate Most With Consumers
Advertisers Don't Need The Upfront Anymore
BIA Revises 2020 Ad Estimate: Drops 10%
On The Upside...
Research Intelligencer - Friday, April 24, 2020
Consumers Favor Useful, Uplifting Ads During Pandemic
Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact Unclear
Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
Consumers Seek Value, Relevance From Sharing Personal Data
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