Research Intelligencer Editions for May 2020
Research Intelligencer - Friday, May 29, 2020
WPP Dominates Q1 New Business, Especially In Media Wins
America Reopens: Miles Traveled Approaches Normal
2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26%
Research Intelligencer - Thursday, May 28, 2020
Digital Ad Spending Rises, As Digital Ad CPMs Fall Due To Pandemic Fallout
GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
IAB Releases Report On COVID's Impact On Media Consumption, Omits Some Media
WARC Projects 8.1% Drop In Global Ad Spend Due To Pandemic, Notes It's Better Than Financial Crisis
COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative Units
Research Intelligencer - Wednesday, May 27, 2020
Lacking Traditional Ads, Streaming Services Emerge As Fast-Growing Product Placement Category
Even Product Placement Feels Pandemic Effect, Albeit A Modest One
Forrester's New Global Media Agency 'Leaders'
Opinion Done Wrong: Researchers Find Fox News Hurts Stay-At-Home Compliance
Research Intelligencer - Tuesday, May 26, 2020
American Smartphone Data Usage Soars 75% During Pandemic
eMarketer Projects Surge In Digital Live Sports Viewing
Research Intelligencer - Tuesday, May 26, 2020
U.S. TV Ad Market Projected To Decline 15% This Year Due To COVID-19
Digital Ad Sector Performance, Year-To-Date
Survey Shows Ad Execs Were Short On Upfront Even Before Pandemic Exacerbated: Budgets, Pricing Flat To Down
U.S. TV Advertising To Drop 12% In 2020: Analyst
Research Intelligencer - Friday, May 22, 2020
Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like Event
Miles Traveled Daily Per American Continues Trending Upward, Approaching Normalcy
If You Don't Like What News People Are Following, Create A Distraction
Research Intelligencer - Friday, May 22, 2020
Roku Dominates CTV Market Share, Amazon Fire Moves To No. 2
Big TV Network Groups' National Ad Revenues Sink 35% To 50% In April
Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
Consumers Having More Emotional Experiences With Brands Due To COVID-19
Research Intelligencer - Thursday, May 21, 2020
How The Pandemic Is Impacting Local U.S. TV Ad Spending
Americans Using Social Media More, Especially Women
Research Intelligencer - Thursday, May 21, 2020
Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
Brand Loyalty Remains Stable, Pre-/Post-Pandemic
You Can Fool 16% Of The People All Of The Time
Research Intelligencer - Wednesday, May 20, 2020
Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
New Rules (No, Not THOSE New Rules)
Surprise Byproduct Of Pandemic: A Reprieve For Broadcast TV
Diary of a Mad House Life: Musings Of A Self-Quarantined TV Viewer
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