Research Intelligencer Editions for August 2020
Research Intelligencer - Friday, Aug. 28, 2020
OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran
UM's Primis Finds Video Consumption Stabilizing, But Engagement Rates Soar
TV Audience Drops For RNC's Third Night, Trails DNC Average
Research Intelligencer - Thursday, Aug. 27, 2020
How About Never, Is Never Good For Consumers Sharing Data With You?
Interest Piques For 'Customer Delight,' 'Data-Driven Marketing,' 'Intent Data'
Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Networks Devote Half Again More Coverage To RNC Vs. DNC
Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
Research Intelligencer - Wednesday, Aug. 26, 2020
Transparency, Data, Control Drive Marketers' Programmatic Trading Models
WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead It
DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016
U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
Winning Approaches From Two Great Minds
Research Intelligencer - Thursday, Aug. 13, 2020
Nielsen 'Work-From-Home Edition' Finds Pre-/Post-Covid Employee Differences
Streaming Now Accounts For 25% Of U.S. TV Usage
Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
Foursquare 'Visits' Data Gains MRC Accreditation
YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
Research Intelligencer - Wednesday, Aug. 12, 2020
Local U.S. Ad Estimates Continue To Contract, Now Down 6% From 2019
In Joe We Trust: The Other Guy, Not So Much
Research Intelligencer - Tuesday, Aug. 11, 2020
GroupM Shops Profile Modern Teens, Finds Nothing The Matter With Them Today
GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
TV News Networks Approach Parity As Trusted Brands
OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
Research Intelligencer - Monday, Aug. 10, 2020
GroupM Finds China Outpacing U.S., Worldwide Ad Economies
Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
Research Intelligencer - Monday, Aug. 10, 2020
How The Pandemic Is Accelerating B2B Digital Ad Spending
President's Digital Trade War With China Could Take Billions More Out Of The U.S. Ad Market
Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
Research Intelligencer - Friday, Aug. 7, 2020
Report Finds Pirate IPTV Market Tops $1 Billion In The U.S.
Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But Slowing
Research Intelligencer - Thursday, Aug. 6, 2020
'New Nielsen' Unlocks Marginal Value: Mostly From 'Connect' Not 'Media'
How Travel Ad Spending Correlates With COVID-19 Cases
Marketer Interest In 'Ad Blocking' Surges, 'Ad Viewability' Too
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