by Laurie Sullivan on Oct 14, 11:18 AM
Beyond her efforts to rebuild Albertsons, Whitman is attempting to restructure and save its retail media ad business. Whitman is former CEO of Ebay as well as Hewlett-Packard,
by Laurie Sullivan on Oct 13, 3:56 PM
Vibe-coded Android apps can be housed in a private section in the Play Store. The apps must be created through Google AI Studio, a web-based platform for prototyping apps and media with Google's AI models.
by Laurie Sullivan on Oct 12, 8:00 AM
Connecting performance advertising or marketing to performance cars may be a conceptual metaphor, but they share some of the same measurable results including optimization and direct links between input and output.
by Laurie Sullivan on Oct 9, 8:00 AM
ByteDance is the latest company banned from buying ads on a rival's platform, as providers escalate rivalries by blocking competitors from gaining market share.
by Laurie Sullivan on Oct 8, 8:00 AM
Microsoft's 'Surface Laptop Ultra' will support creative work, image and video generation and local inference. The shift toward AI-driven interfaces threatens the core business models of Google, Meta, and Amazon by altering the ways consumers discover information, products, and services.
by Laurie Sullivan on Oct 7, 8:00 AM
Being visible for a brand doesn't always mean consumers will remember the name after seeing it in AI-based search query results, according to research released this week.
by Laurie Sullivan on Oct 6, 2:49 PM
If advertisers want to get a sneak peek at the future, they only need to look as far as Google DeepMind's multimodal AI model for on-device search introduced today.
by Laurie Sullivan on Oct 5, 8:00 AM
Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency.
by Laurie Sullivan on Oct 2, 8:00 AM
Consumers trust recommendations from AI to an extent - but not completely. Razorfish, in partnership with audience research company GWI, ran two independent studies of U.S. AI users to determine why.
by Laurie Sullivan on Oct 1, 11:05 AM
Reddit plans to retire RSS feeds in November and phase out its legacy public data API, ending access in March 2027.
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