Searches can be tedious, but if first you don't succeed, modify the keyword terms. That's the strategy for 89% of consumers who will try and try again until they find … Read the whole story
At the IFA conference in Berlin a couple weeks ago, Google's Eric Schmidt described a utopian vision of the future, one in which we … Read the whole story
Increasingly search marketers are tapped to help a business or organization expand marketing initiatives into the realm of social networks -- mainly because search … Read the whole story
Efficient Frontier Monday plans to release a Facebook advertising service that allows marketers to optimize Facebook alongside search and display ads. The move aims … Read the whole story
When the Colorado ski resort Keystone opens for the season in November, it will offer a new experience that ties in social media with … Read the whole story
Conversion rates -- or the likelihood that someone clicking on a search ad either will buy or download something -- continue to rise, according … Read the whole story