Microsoft has begun layering into Bing search results from Facebook's social graph. It allows people who log into Bing through Facebook to search and find relevant pages based on "like" … Read the whole story
Do larger advertising budgets buy brands goodwill and more mentions on Twitter? An empirical study from search marketing agency Covario aims to answer that … Read the whole story
Last month I outlined some simple and practical search-related tips to keep clients (and bosses) happy. As I was writing this, I realized that … Read the whole story
I always find it interesting to look at a cultural phenomenon through the lens of search. Search provides a fascinating and quantitative look at … Read the whole story
Google's home page turned into a tsunami alert Friday shortly after a devastating earthquake struck Japan and triggered massive waves. As in past cases … Read the whole story
Virgin Atlantic is creating a "best-click attribution model" to better manage online marketing campaigns and attribute the sale to the correct channel. It happened … Read the whole story