SearchBlog
The topic is a little geeky, I realize, but it's a trend in online advertising, including search marketing, that marketers may want to follow. It's not clear whether I'm paying … Read the whole story
Do larger advertising budgets buy brands goodwill and more mentions on Twitter? An empirical study from search marketing agency Covario aims to answer that … Read the whole story
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Many would say that the term "online journalist" is a contradiction -- that one cannot write in today's publishing environment and still call him/herself … Read the whole story
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Since Google and Bing introduced blended search engine results pages that often highlight videos and images near or at the top of the page, … Read the whole story
- COMMENTARY
Last month I outlined some simple and practical search-related tips to keep clients (and bosses) happy. As I was writing this, I realized that … Read the whole story
- COMMENTARY
I always find it interesting to look at a cultural phenomenon through the lens of search. Search provides a fascinating and quantitative look at … Read the whole story
Google's home page turned into a tsunami alert Friday shortly after a devastating earthquake struck Japan and triggered massive waves. As in past cases … Read the whole story
Virgin Atlantic is creating a "best-click attribution model" to better manage online marketing campaigns and attribute the sale to the correct channel. It happened … Read the whole story
