Don't alter text ad formats improperly in any way that violates the terms and conditions of Google's AdSense program. That's the message Google sent Friday in a clarification to publishers … Read the whole story
Insiders speculate that Google has acquired the ad technology company AdMeld for an estimated $400 million, though AdMeld CEO Michael Barrett has not responded … Read the whole story
A picture is worth a thousand words. Which is great when you've got lots of space to fill and don't have the resources to … Read the whole story
I am in Paris for some meetings coming off of Havas' all managers meeting (AMM) in Barcelona, where we met with Zaryn Dentzel, the … Read the whole story
While there are plenty of so-called "hard-to-reach" demos that media buyers grapple with - be it avid teenage gamers or wealthy DVR fiends -- … Read the whole story
A judge in Wisconsin appears to have given the greenlight to search marketers who want to use people's names to trigger pay-per-click ads. Milwaukee … Read the whole story
There's little argument that mobile's time has come. According to Google, mobile searches make up anywhere from 5% to 12% of the total query … Read the whole story
Between 36% and 60% of companies' digital advertising revenue could be at risk for misguided media buys. That's according to a ClearSaleing study of … Read the whole story
Google was hit this week with the latest in a string of potential class-action lawsuits stemming from Android's location-tracking capabilities. Read the whole story