Search & Performance Marketing Daily
Thursday, June 16, 2011
  • Trada Partners With Microsoft, Yahoo Search Alliance

    Google Venture-backed Trada, a paid-search marketplace connecting companies with experts, is about to announce a partnership with Microsoft and Yahoo. The two companies formed ... Read the whole story

  • Interpublic Downgrades U.S. Ad Outlook, Cites 'First Signs Of Weakness'

    Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, ... Read the whole story

  • We're Looking In The Wrong Place For Our Attribution Models

    The online landscape is getting more complex. Speaking from a marketer's perspective, there are more points of influence that can alter a buyer's path. ... Read the whole story

  • Search Engine Marketing Tips From The Internet Retailer Conference

    This week I'm attending the Internet Retailer Conference and Exhibition in San Diego, and Tuesday featured a day of search engine marketing workshops. Here ... Read the whole story