Feel free to ignore IPv6, but I recently came across a white paper that describes to marketers why they should care about the transition from IPv4. The good news is … Read the whole story
Google Venture-backed Trada, a paid-search marketplace connecting companies with experts, is about to announce a partnership with Microsoft and Yahoo. The two companies formed … Read the whole story
Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, … Read the whole story
The online landscape is getting more complex. Speaking from a marketer's perspective, there are more points of influence that can alter a buyer's path. … Read the whole story
This week I'm attending the Internet Retailer Conference and Exhibition in San Diego, and Tuesday featured a day of search engine marketing workshops. Here … Read the whole story