It's difficult to imagine the impact Microsoft's partnership with Facebook will have on paid search, but let's try. One thing's for sure: The two companies have gotten pretty chummy. Combining … Read the whole story
Advertisers spent 20% more on paid search campaigns in Q2 2011, compared with the year-ago quarter, but also increased efficiencies. Click-through rates rose 12%, … Read the whole story
I just received my review copy of "I'm Feeling Lucky, The Confessions of Google Employee # 59" by Douglas Edwards. That brings to six … Read the whole story
With game developers beginning to push the envelope on advertising throughout entertainment platforms, players could begin to see more ads in and around games. … Read the whole story