Real-time marketing focused on search engine optimization can become a daunting task for proprietors or marketers at small companies trying to wear more than one hat. They not only need … Read the whole story
Ignorance is bliss, but not when it comes to tapping data to target display ads. In fact, not knowing the nuances can turn a … Read the whole story
According to The State of Local Search study by comScore, new data show local searches now account for 13% of all core search activity … Read the whole story
Sadly, last weekend saw the passing of Amy Winehouse. As a search marketer, I immediately turned to my faithful friends, the search engines, to … Read the whole story
Of the 14 posts in this content marketing series, this one has been the most difficult to write. The reason? Accurately measuring the impact … Read the whole story
Studying user behavior through click-through rates highlights the importance of ranking among the top 10 positions in Google search engine page results. But how … Read the whole story