Referral marketing may begin with a small group of consumers, but in time it can snowball into a more efficient way to not only build on a company's customer base, … Read the whole story
Phillips & Co has developed a branding and advertising platform that turns rooftops into billboards. The app, Blue Marble, allows brands to place a … Read the whole story
In the mid '90s, webmasters started to optimize their site so that when a search engine had sent its "spider" to crawl the page, … Read the whole story
I was in Minneapolis' Mall of America and happened to wander by the new Microsoft store. The layout, the look and the feel were … Read the whole story
It's not clear how many network executives come home after a long day and turn on the Xbox for some "Mortal Kombat." Best guess: … Read the whole story
Microsoft in December will begin rolling out 30-second ads in television content appearing on Xbox Live. The targeted, dynamic ads will serve up in … Read the whole story
Advertising Week has triggered an outpouring of tablet research and guides galore from industry organizations and research firms. Here is a quick roundup of … Read the whole story