MediaPost Publications - Search & Performance Marketing Daily 10/13/2011

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SearchBlog

Can Google Succeed As A Platform Company?

by Laurie Sullivan, Staff Writer

Google announced a range of storage, cloud, and App Engine services this week that should help it compete with Amazon Web services and Microsoft. The offerings focus on supporting enterprise ... Read the whole story

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Higher Returns Up Search Ad Budgets For Mobile Devices
by Laurie Sullivan
Paid-search ads targeted at tablet devices provide advertisers with a 37% higher click-through rate compared with desktops, and at a lower average cost. The ... Read the whole story
COMMENTARY
Steve, I Wish I Knew You
by Gord Hotchkiss, Featured Contributor
My heroes from the world of business number exactly two: Walt Disney and Steve Jobs. Walt died when I was 5 years old, so ... Read the whole story