Search & Performance Marketing Daily
Thursday, March 29, 2012
  • DoubleClick Experiment Could 'Re-imagine' IAB Display Metrics

    Google will run a DoubleClick for Advertisers experiment, with help from brand measurement research firm Vizu, that could change the way companies measure brand ... Read the whole story

  • There Is No Floor On Search Spending

    I was asked an interesting question by a client the other day: "What is the minimum spending threshold for paid search? Below what level ... Read the whole story

  • Content Velocity: Throwing Snowballs To Start An Avalanche In Search And Social

    Every day in nature, avalanches both big and small occur, in areas so unreachable and remote that humans never see them. In the world ... Read the whole story

  • Social Media Powers Instant Research Communities

    In addition to using social media for distributing advertising, marketers have long recognized that social media is a valuable tool for research -- and ... Read the whole story