Google's brass ring to design a complete stack of services for advertisers and marketers through DoubleClick Digital Marketing (DDM) would give publishers, agencies and marketers one dashboard to access a … Read the whole story
Google has stepped up efforts to re-engineer systems that plan, buy, sell and deliver online ads. The feature provides insights into the search queries, … Read the whole story
If you're a Google Website Optimizer user like me, you likely received an email last week indicating that the free Google testing tool was … Read the whole story
The Internet (or at least the part frequented by marketers) is suddenly abuzz with the realization that time spent online doesn't necessarily translate into … Read the whole story