Real-time bidding (RTB) aims to fight the blindness and non-click stigma associated with Facebook ads. Marketers may have seen the last of weight-loss ads served to skinny people, dating sites … Read the whole story
AOL, Facebook, Google, the Interactive Advertising Bureau (IAB), Twitter and others have created an alliance to stop bad online advertisements. The team will lead … Read the whole story
Shelf, aisle and mall maps are the next data sets that the AppGooSoft triumverate will battle to control. But should retailers be so quick … Read the whole story