Search Marketing Daily
Wednesday, August 15, 2012
  • Google, Merchants Transition From Free To Paid Ads

    Merchants trying to meet Google's Wednesday deadline to create product listing ads in Google Shopping are finding it tough to make the transition. In ... Read the whole story

  • Marketers Suing Google Can Appeal Class-Action Denial

    A federal appellate court has agreed to decide whether marketers suing Google for click fraud can proceed with a class-action lawsuit against the search ... Read the whole story

  • In Search of the Hybrid Media Exec

    Whether you call it integrated marketing, 360 communications or media-neutral planning, the need to systematically adopt processes that objectively and consistently reflect the media ... Read the whole story

  • Federal Court Allows Google To Appeal Class-Action Status In Book Suit

    Earlier this year, U.S. Circuit Judge Denny Chin granted class-action status to authors who were suing Google for infringing copyright with its book digitization ... Read the whole story

  • Online Video Ad Viewers Buy More Clothes, More Frequently

    As retailers track this year's back-to-school shopping season, already in full swing, they may find that video is driving sales. In a consumer survey ... Read the whole story