Search Marketing Daily
Thursday, August 16, 2012
  • IBM's Good Shares Data Strategies

    Data allows companies to predict customers' desires, but explaining the complex methods has been challenging for the marketing industry. IBM built a Web site ... Read the whole story

  • Online Video Ad Viewers Buy More Clothes, More Frequently

    As retailers track this year's back-to-school shopping season, already in full swing, they may find that video is driving sales. In a consumer survey ... Read the whole story

  • Living A B-Rated Life

    I love ratings and reviews -- and I'm not alone. 4.7 people out of 5 people love reviews. We give them two thumbs up. ... Read the whole story

  • The Importance Of Search In Next-Gen T/V Business Model

    The "golden age" of television (1950s and 1960s) offered limited offerings (and channels) of high-rated programs easy for viewers to find. Consumers now have ... Read the whole story