Barack Obama's and Mitt Romney's campaign teams spent more than $1 billion in advertising, but a study shows both failed to take full advantage … Read the whole story

LinkedIn says a quarter of its overall traffic now comes from mobile. The company, however, is just testing advertising and other initiatives to monetize … Read the whole story

Privacy company Abine released a tool this week that allows people to estimate how much their vote is worth to the presidential campaigns, as … Read the whole story

While the paid digital video marketplace -- subscription video on demand services and other services -- are showing gains for smaller competitors, Netflix still … Read the whole story

Despite the new TV season, which pumped fresh on-demand content into the ecosystem, video ads viewed month-to-month held steady in September, according to comScore. … Read the whole story

Leveraging data from its own mobile ad network and location profiling from PlaceIQ, Jumptap makes the case for joining hyperlocal with daypart targeting. Read the whole story