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Experian Hitwise GM of Global Research for Experian Marketing Services Bill Tancer points to coupons as the significant buying habit and trend for consumers this holiday season because of the … Read the whole story
Android tablet shipments, led by Samsung and Amazon, rose at the expense of Apple in Q3 2012, which saw its share slip notably during … Read the whole story
After four weeks of post-debate focus groups with voters, Havas Media's "Meaningful Brands" research unit has found that two-thirds of voters believe President Obama … Read the whole story
Proving the skeptics wrong, Tim Armstrong is delivering on his promise of a revitalized AOL. Despite a challenging advertising market, AOL beat analysts' revenue … Read the whole story
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One of the more obvious criticisms of Google Analytics, or any web analytics tool for that matter, is that it has always been a … Read the whole story
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Online video marketing is spreading from consumer-facing companies to business-to-business firms, with seven of ten B2B marketers now using online video as a marketing … Read the whole story
