SearchBlog
Can social networks make consumers spend more money or eat more food? Some believe using Facebook promotes higher self-esteem. When we feel better ourselves, do we follow fewer restrictions? One … Read the whole story
Media buyers and publishers continue to struggle with bot nets, fraudulent clicks and mechanical thieves stealing impressions. RadiumOne execs call it "pixel jacking" -- … Read the whole story
- COMMENTARY
Real-time marketing is hot. Recently Richard Fouts of Gartner wrote that real-time marketing "disrupts the organization while putting competitors on the defense." But what … Read the whole story
Pivotal Research Group's Brian Wieser points to factors including flat ad spending overall, a slowing shift of ad dollars to digital, and the stronger … Read the whole story
- COMMENTARY
Improving advertising performance on Facebook has long been an issue for advertisers. Facebook Custom Audience helps brands to deepen engagement with their audience as … Read the whole story
- COMMENTARY
Given how discovery has shifted from search to social, brands and marketers must devise a way to build a lasting tie with consumers. Read the whole story
Web- and mobile-ready retailers can expect an upbeat holiday shopping season. In line with other estimates, Forrester predicts the coming holidays to generate $68.4 … Read the whole story
- COMMENTARY
Why do any two entities enter into a relationship with one another? Some do it for reciprocity. Some do it to fill a void. … Read the whole story
