Search & Performance Marketing Daily
Friday, April 5, 2013
  • eBay Rebrands To Build Ad Network

    eBay has rebranded to the eBay Commerce Network in an effort to build out a lead-generation advertising network. has evolved from a ... Read the whole story

  • Separating The Strategic Signal From The Tactical Noise In Marketing

    It's somewhat ironic that, as a die-hard Darwinist, I find myself in the position of defending strategy against the onslaught of Big Data. Since ... Read the whole story

  • Why Yahoo Wanted Summly

    Marissa Mayer wants to focus on mobile, but Yahoo lacked the technology to make it happen -- until the search/portal acquired Summly. Personalization will ... Read the whole story

  • Facebook Home Rolls Out For Android

    Facebook has unveiled new software that provides a more immersive and immediate experience for people using Android phones. Facebook CEO Mark Zuckerberg explained that ... Read the whole story

  • Jumptap Grows Reach With RTB Platform

    Mobile ad network Jumptap said Thursday that its U.S. monthly reach had grown 28% to 171 million since quietly launching a real-time bidding platform ... Read the whole story

  • What's Behind Stats And Tags Like #startmeupwednesday

    How did the Rolling Stones' teaser Twitter campaign reach 28 million users? David Moth compiles a list of the most interesting stats for the ... Read the whole story

  • Consumers Allowed To Bring Class-Action Against comScore

    Web measurement company comScore suffered a major defeat in court this week, when a federal judge ruled that consumers who are suing the company ... Read the whole story

  • Bing's Choice For Enhanced Campaigns

    David Pann addressed concerns Thursday at a San Francisco Forum on whether Bing will follow Google's lead regarding changes made to AdWords Enhanced Campaigns. Some ... Read the whole story