Two recent announcements will prove Twitter's worth not only as a social advertising platform, but as a lead generation tool for the movie and the music industries. It turns out … Read the whole story
Ask.com will launch a national TV campaign Monday showcasing common questions and answers in uncommon themes and unexpected settings to catch the attention of … Read the whole story
An article by SearchEngineLand's Barry Schwartz recounts recent findings that image search traffic may have dropped up to 63% this past January. The decline … Read the whole story
Even as Madison Avenue pushes to raise the bar for ad exposure from an "opportunity to see" to a "likelihood to see," a promising … Read the whole story
As more browsers put DNT flags and cookie blocks on by default, we may be seeing the the first signs of cookie-resistance affecting the … Read the whole story
Android developers always complain about the fragmentation of this operating system, but now the ACLU is asking the FTC to investigate carriers for not … Read the whole story
So you've figured out Google Grants and paid search advertising - but have you balanced your overall search efforts, and looked into search engine … Read the whole story
Universal Music Group is asking a federal appeals court to reconsider a recent high-profile ruling that cleared video-sharing service Veoh of liability for copyright … Read the whole story
Build keywords into the bone structure of a Web site, suggests Ruth Burr. She discusses how marketers can use keywords to drive personas to … Read the whole story
Cost per action, cost per acquisition: to marketing affiliates it's one and the same, according to John Rampton, who tells us that Facebook launched … Read the whole story
"Subscriber," "customer," "home passed." There are many terms that cable operators or other pay-TV providers use to refer to those who purchase or who … Read the whole story