Search & Performance Marketing Daily
Wednesday, April 24, 2013
  • 10 Million Smart Glasses To Ship In Next 4 Years

    Some 10 million smart glasses will ship worldwide between 2012 and 2016 -- and Google isn't the only maker of these social glasses. Initial ... Read the whole story

  • The Exclusive Audience Found On The Yahoo Bing Network

    Marketers know the importance of their company's audience. Pointing to a post from Shawn Mohamed, John Gagnon tells us how important this is. He ... Read the whole story

  • Advertisers Grab Third-Party Data For Tablet Ad Targeting

    Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting ... Read the whole story

  • The Art Of Deleting Keywords

    Sean Quadlin serves up insights on knowing when to pause and then delete keywords that no longer work in paid-search campaigns. He puts the ... Read the whole story

  • Inneractive, GeoEdge Address "Serious Issue" Of Mobile Ad Quality

    While real-time bidding and automated exchanges have become entrenched in the industry, ad fraud has managed to wriggle its way in. Adweek reported that ... Read the whole story

  • FBX Opens The News Feed: Blurring The Line Between Content And Advertising

    Recently, Facebook announced that the company will begin placing ads purchased through its ad exchange, Facebook Exchange, into the news feeds of users -- ... Read the whole story

  • DMA Urges Senate To Reject Online Tax Bill

    A proposed Internet tax bill will "hinder economic growth and job creation," the Direct Marketing Association said Tuesday in a new letter to the ... Read the whole story