SearchBlog
Duplicate leads have a higher value than previously believed, according to a new study released this week identifying the characteristics that make them more valuable. The study from Leads360 identifies … Read the whole story
Marketers are finding they need to shift strategies and testing methods as search ad campaigns make the most significant online migration in history, from … Read the whole story
- COMMENTARY
Sooner or later, all roads will lead to content. For brands and brand managers, the call has been sounded: start evolving now if you … Read the whole story
BlackBerry kept its promise to deliver a qwerty keyboard and a touchscreen in a hybrid smartphone this week. Will it give brands a reason … Read the whole story
- COMMENTARY
Christina Hall gives us the lowdown on comparison shopping engines and why search marketers should care. Sites like Amazon, Google Shopping, Bing Shopping and … Read the whole story
With its confusing array of ad options, similar formats and generically named ad products, Facebook has never been known as an easy place to … Read the whole story
Mobile startup bMobilized has stepped up its mission to optimize the mobile sites of small and medium-sized businesses through a new marketing initiative. The … Read the whole story
- COMMENTARY
Photos and questions get more "likes" on Facebook, according to a KISSmetrics infographic. In fact, photos get 53% more, 104 more comments, and 84% … Read the whole story
Worldwide media and entertainment revenues will continue to grow at a rapid pace, mostly thanks to digital media -- smartphones, tablets and new media … Read the whole story
- COMMENTARY
With Google's Enhanced Campaign migration deadline looming, there is no better time for some spring campaign cleaning. Kevin Lee serves up some spring cleaning … Read the whole story
If the last several years have been the "year of mobile," 2013 is proving to be the year the ad industry is finally figuring … Read the whole story
- COMMENTARY
Google's Matt Cutts is warning advertisers not to try passing off "native ads" -- or advertorials -- as legit content. Apparently, the line between … Read the whole story
TiVo has received another large settlement payment concerning patent infringement -- this time from Google and Cisco Systems. As part of the settlement, TiVo … Read the whole story
- COMMENTARY
The arguments connecting media violence or suggestive sexual content to real-life actions never seem to end. First, violence: A group from the National Academy … Read the whole story
- COMMENTARY
Gaining profitability through AdWords campaigns requires skill and knowledge, so Phil Frost takes us through the process for Google AdWords, beginning with a checklist … Read the whole story
