SearchBlog
Women control more than $7 trillion in domestic spending and purchase decisions for 85% across major categories, but a recent study on profiles or audience segments reveals that only 9% … Read the whole story
Microsoft consolidated business groups and reorganized management Thursday in an effort to bring down the walls and collaborate more effectively across the organization. The … Read the whole story
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For the past few years, I've sat on the board of a company that audits audience for various publications. One of the challenges the … Read the whole story
Publishers Clearing House, known for taking chances on emerging technologies, has found a way to build audience segments and mobile ad-targeting technology based on … Read the whole story
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Some 84% of marketers and agencies use site retargeting to increase revenue, 36% use it to increase site engagement, and 34% aim to raise … Read the whole story
It pays to connect. At least for site members who have connections on Directly.me. The London-based social search engine pays members to connect others … Read the whole story
COMMENTARYGoogle is shutting down its friend location service Latitude and directing users to Google+'s similar features, which may be just as good as killing … Read the whole story
A group of merchants suing Yelp for "extortion" are expected to face off against the review site at a federal appellate hearing on Thursday … Read the whole story
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Content marketing done well can ensure a brand doesn't just end up in conversations, but leads the discussion. The most effective content marketing strategy … Read the whole story
Putting its money where its mobile mouth is, comparison-shopping site Shopzilla has acquired mobile commerce startup Zappli. Shopzilla plans to integrate Zappli's technology into … Read the whole story
The Interactive Advertising Bureau and Mobile Marketing Association issued final measurement guidelines for mobile application and mobile Web advertising in conjunction with the Media … Read the whole story
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Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determine the type of content being overlooked by marketers. It all boiled down … Read the whole story
