Google announced a cloud service Wednesday that runs off the same database that drives nearly all of its largest applications. The service -- Google Cloud Bigtable -- is a managed … Read the whole story
Consumers research products on a marketplace or search engine like Amazon, Bing, Google, or Yahoo, and click through paid search or on a shopping … Read the whole story
Google has released the names of companies profiting from injecting ads into its owned Web site pages. Ad injectors are malicious programs that insert … Read the whole story
Flurry Analytics from Yahoo now fully supports Apple Watch Analytics. It allows thousands of developer partners to understand how those wearing the device engage … Read the whole story
I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound … Read the whole story
Starting in September, ad companies will have to allow people to opt out of receiving ads that are targeted based on data collected across … Read the whole story
Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which … Read the whole story
By now, everyone is aware of the bot problem, also known as NHT (non-human traffic). Most also understand that bots can go to webpages … Read the whole story
Our biggest challenge as marketers is scaling our programs for the unengaged. How can we earn a place on their phone screens -- the … Read the whole story