Search & Performance Marketing Daily
Friday, May 22, 2015
  • Lotame Eyes APAC Marketers, Adds Eyeota Data To Platform

    Lotame, a data management platform (DMP), on Friday announced it has partnered with third-party audience data provider Eyeota to give its clients new targeted ... Read the whole story

  • How Advertiser Sales Data Will Turn The Sales Funnel Into An Hourglass

    We are entering the stage where anonymous data-matching techniques are improving enough that an individual's television-viewing behavior can be directly matched to his or ... Read the whole story

  • Sharethrough Taps Nudge For Audience Attention Metrics

    Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, ... Read the whole story