Google will reduce the number of advertising options on YouTube on the DoubleClick Ad Exchange, but mobile apps like StarMaker Interactive are developing other ways for advertisers to attract attention … Read the whole story
Google tracked the candidates drawing the most search interest throughout the Thursday night Republican GOP presidential debate. Trump led following weeks of being the … Read the whole story
Google is trying to expand its view of ad viewability, a key metric in the online advertising industry, by updating a patent describing a … Read the whole story
Google on Thursday announced it plans to remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. Read the whole story
Google this week announced it will remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. This is a "walled … Read the whole story