Search & Performance Marketing Daily
Wednesday, April 20, 2016
  • Google, Microsoft Expected To Report Slower Growth

    Alphabet -- Google's parent company -- and Microsoft will report quarterly earnings Thursday. In a roundup of predictions, analysts and data firms prepare investors … Read the whole story

  • EU Goes After Google's Android Business

    After a yearlong investigation, the European Commission is bringing charges against Google for its Android-related business practices. "We found that Google pursues an overall … Read the whole story

  • Google Digs Into Addressable TV, Serves Listing In Search Results

    Google made a strong push Wednesday into the budding multimillion-dollar addressable TV market with several features that will personalize television advertising in a way … Read the whole story

  • Bain Study Emphasizes Dazzle -- And Data

    Using data to inform marketing decision has become the lifeblood of most companies, but the trouble comes when marketers mistake the algorithm for the … Read the whole story

  • Yahoo Search Business Takes A Beating, Mobile And Display Bright Spot

    Yahoo reported that revenue fell 11% to $1.09 billion for the first quarter of 2016, reminding those that are bidding for the business of … Read the whole story

  • Mobile Advertising Still A Work In Process

    Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of … Read the whole story

  • Chobani, Gatorade Tie Higher Offline Sales To Search, Video Advertising

    Consumer product goods (CPGs) companies have begun to see measurable increases for in-store sales from online advertising as attribution technology gets better at tracking … Read the whole story

  • The Great Media Election Battle of 2016

    The vast and growing Democratic and Republican media armies, which consist of TV, digital, social, analytics, programmatic legions, are massing and preparing for the … Read the whole story