Helping people share more links to online documents or articles in social networks and on Web sites, platforms such as Microsoft OneDrive and Google Maps integrate URL shorteners that convert … Read the whole story
Alphabet -- Google's parent company -- and Microsoft will report quarterly earnings Thursday. In a roundup of predictions, analysts and data firms prepare investors … Read the whole story
After a yearlong investigation, the European Commission is bringing charges against Google for its Android-related business practices. "We found that Google pursues an overall … Read the whole story
Google made a strong push Wednesday into the budding multimillion-dollar addressable TV market with several features that will personalize television advertising in a way … Read the whole story
Using data to inform marketing decision has become the lifeblood of most companies, but the trouble comes when marketers mistake the algorithm for the … Read the whole story
Yahoo reported that revenue fell 11% to $1.09 billion for the first quarter of 2016, reminding those that are bidding for the business of … Read the whole story
Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of … Read the whole story
Consumer product goods (CPGs) companies have begun to see measurable increases for in-store sales from online advertising as attribution technology gets better at tracking … Read the whole story
The vast and growing Democratic and Republican media armies, which consist of TV, digital, social, analytics, programmatic legions, are massing and preparing for the … Read the whole story