Products will become the star of live-streaming shows by allowing marketers to time the run of a search ad to the live stream of a product placement or show live … Read the whole story
As Google continues to push deeper into hardware, rumors about a line of Android phones have begun to surface that could give advertisers deeper … Read the whole story
Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and … Read the whole story
Samsung has launched an Explorers program that aims to teach advertisers about virtual reality, since many have a limited understanding, according to Tara Kriese, … Read the whole story
A federal appellate court has revived a lawsuit accusing the company of violating New Jersey privacy standards by allowing Google to set tracking cookies … Read the whole story
Chicago-based JLL, the global investment management firm specializing in commercial property, has appointed GroupM's Maxus UK as its new digital media agency for Europe, … Read the whole story
Cloud services and professional networking come together to make what may go down as a very wise investment by Microsoft. Read the whole story
Yahoo rolled out a series of updates to its Yahoo Mail iOS and Android mobile applications on Friday, including the ability to quickly unsend … Read the whole story
"A New Paradigm for Consumer Data," bashes the concept it's the consumer who needs to be educated and emphasizes the need for a data … Read the whole story
Did you go to the Cannes Lions ad festival? Lucky you. A week (or a couple of days) in some of the most opulent … Read the whole story