"Real time" isn't real time in most media. Predictive analysis really isn't predictive. The advertising industry has abused the terms. But there are changes coming down the pike that will … Read the whole story
Some 55% of shoppers who start their purchase journey on Amazon cite the presence of a large volume of reviews as a key factor … Read the whole story
Researchers say an anti-hacking law could prevent them from testing sites to determine whether they use Big Data to discriminate when serving ads for … Read the whole story
Earthquakes are unnerving. Most Angelinos, after one strikes, take to the Internet to do a search to look for the epicenter and time it … Read the whole story
This marks the year of conversation commerce and how brands can now interact with consumers in more personalized ways, including messaging apps, chat apps … Read the whole story
Google has called out brands doing VR for the sake of it -- time to wonder what on earth Jaguar is doing ordering 20,000 … Read the whole story