Why do consumers browse on multiple retail sites when shopping for a specific item? Excluding the fact that they look for a better price, 34% browse multiple sites looking for … Read the whole story
The average load time for mobile sites is 19 seconds when running on 3G connections, which Google says is "about as long as it … Read the whole story
Remember the smartphone platform wars? Back when you actually had to think for more than five minutes when choosing which new phone to buy, … Read the whole story
According to Wise Data Media, the Democratic and Republican conventions in July strongly impacted fill rates and overall CPMs in the digital ad markets … Read the whole story
As marketers in this content-centered world, our goal is to break through the noise and make meaningful connections with our consumers. Reaching Moms has … Read the whole story
Cable and satellite providers will have to make television programs available to subscribers via apps, under a new proposal put forward Thursday by Federal … Read the whole story
Ninety-two percent of the participants in a Brightcove Europe study think video advertising needs to improve but half of them think the quality of … Read the whole story
As Apple Watches begin to penetrate mobile technology, more consumers will first view emails on their wrists. Email marketers must ensure their messages are … Read the whole story
Smart publishers who have embraced header bidding -- and now, starting with Time Inc., header bidding wrappers -- should move to an even better … Read the whole story
Younger generations are more savvy than ever. We should respect them and treat them as so. Read the whole story