Search & Performance Marketing Daily
Monday, September 18, 2017

Inside Performance

Branded Content Proves Valuable As A Traffic Source For Financial Sites
by Laurie Sullivan, Staff Writer

The boom in credit card use may be due to banks' willingness to offer people with the highest credit rating more money or consumers who feel better about the economy … Read the whole story

  • Google Offers To Serve Up Rival Ads In Response To EU Shopping Search Violation
    by Laurie Sullivan

    Competitors can now bid for spots in Google's Product Listing Ads. Google has offered to serve up rival shopping comparison sites via auction to … Read the whole story

  • Google's Travel Biz Worth An Estimated $100 Billion
    by Laurie Sullivan

    Helping Google reach this goal are metasearch engines like Kayak and Trivago that will spend 25% more -- about $14 billion in 2017. Read the whole story

  • Google Ad Advantage Program Builds To 'A Few Hundred'
    by Laurie Sullivan

    The program, which launched a few months ago, is currently rolling out across the U.S., according to a Google spokesperson. Read the whole story

  • COMMENTARY
    Ad-Tech Exec: Data Standards Too Static, Old-World
    by Laurie Sullivan, Staff Writer

    Israel has become a hotbed for artificial intelligence, integrating AI with data and a variety of platforms such as search, email and programmatic to … Read the whole story

  • COMMENTARY
    Augmented Reality: The Hottest Thing Marketers Don't Want
    by Mike Proulx, Op-Ed Contributor

    We recently surveyed over 600 marketers across industries, roles, and levels to find out what agency "digital" marketing capabilities and media trends are most … Read the whole story