Performance Marketing Insider
It seemed like a test run -- an experiment to see whether Google could move from services originating on servers to hardware devices that consumers hold in their hand. Read the whole story
On Tuesday, Google will introduce and launch several products to help marketers perfect campaigns. The list begins with Showcase Shopping ads in the new … Read the whole story
Display ad revenue continues to rise worldwide. eMarketer estimates display ad revenue will rise to $109 billion in 2017, from $89 billion in 2016. … Read the whole story
- COMMENTARY
Brandon Dawson, programmatic ads director at Render Media, an L.A.-based digital media company co-founded by Eytan Elbaz, creator of Google AdSense, thinks he has … Read the whole story
Microsoft is withdrawing a lawsuit over its ability to notify consumers when their email accounts have been accessed by the government, after a change … Read the whole story
Deloitte is predicting that consumers expect to do 51% of their holiday shopping online, marking the first time that online shopping should surpass in-store … Read the whole story
