Retailers become marketplaces like Amazon. Search becomes shapeless. And messaging and voice interfaces push the engines out of the way. Read the whole story
Sponsored Ads allow businesses participating in Local Services by Google to serve up at the top of Search queries. Businesses only pay for leads … Read the whole story
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science to give advertisers better video measurement, … Read the whole story
In an attempt to understand the sprawling online world of content, Y&R's brand consultancy BAV Group is introducing BAVSocial, a new model that combines … Read the whole story
Accounts connected to the Russian "troll farm" Internet Research Agency spent $4,700 on Google ads during the 2016 election cycle, the company said Monday. Read the whole story
Efforts by the contact lens retailer 1-800 Contacts to prevent its trademark from being used by rivals in search ads probably resulted in higher … Read the whole story
While the language we use to describe the practice is new, the fundamental concept at the heart of people-based marketing is as old as … Read the whole story