Search & Performance Insider
Only 11% consider link building to be the most important task, but 72% admit it's "very important" and 17% think it's more important than other optimization tasks. Read the whole story
AMP Stories, introduced by Google on Tuesday in a developer preview mode, demonstrates the need to bring a creative twist to search. Read the whole story
Unilever continues to work with IBM to develop a blockchain to address transparency and trust issues among its advertising partners. Keith Weed, chief marketing … Read the whole story
The report finds that only 9.8% of survey respondents describe their organization as "extremely" data-driven, and more than 44% said they expect to reach … Read the whole story
The former chief technology officer at Samsung has joined Google to lead its Internet of Things business. Injong Rhee has joined Google as entrepreneur-in-residence … Read the whole story
At the Interactive Advertising Bureau's annual summit on Monday, Unilever's head of marketing Keith Weed laid down a gauntlet to tech giants like Facebook … Read the whole story
"It is YouTube, not PragerU, whose First Amendment rights are threatened here," Google argues in papers filed Friday with U.S. District Court Judge Lucy … Read the whole story
"Plaintiffs expressly consented to receiving tailored advertising from Verizon's partners and to their collection of personal information," Turn says in new court papers. Read the whole story
- COMMENTARY
Baby Boomers and Gen Xers are a generation and a full universe apart. Boomers are retiring in droves today, while Generation Xers are at … Read the whole story
