Google fell from No. 8 to No. 28, according to the annual Harris Poll Reputation Quotient poll released Tuesday. Apple also tumbled hard, dropping from No. 5 to No. 29. … Read the whole story
Google blocked 79 million ads in its network for attempting to send people to malware-infested sites and removed 400,000 of these types of sites … Read the whole story
The policy will go into effect for ads bought for search, display, and video across its network and restricts advertisement of Contracts for Difference, … Read the whole story
The native promoted posts unit, running on Android and iOS, will enable the same targeting as with desktop ads -- by interest, community, geography … Read the whole story
The platform is not a blockchain but rather a "distributed-ledger" that allows both artists and fans to share and monetize artistic talent worldwide. Read the whole story
Digital marketers can give dodgy currency a miss, but blockchain could shine a bright light on transparency. Read the whole story
Focusing on more tangible metrics like engagement and traffic gives brands more insight into purchase intent and lower-funnel consumer activity. It brings them one … Read the whole story
More consumers are adopting voice-activated devices and smartwatches, but not necessarily to their full potential -- and most are not using them to buy … Read the whole story
For lack of a better phrase, brands and retailers have always been "frenemies." They need each other. Retailers need products to sell, and brands … Read the whole story
Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving … Read the whole story
Pew said the survey, conducted in January, is five percentage points higher than one it conducted in December 2015. Read the whole story