Search & Performance Insider
The trend toward combining search and social campaigns led Marin Software to launch the next generation of its cross-channel advertising platform to help brands better integrate and manage many types … Read the whole story
The latest change redesigns Ad Settings, allowing users to turn off targeting signals, and provides more insight into why certain ads serve up on … Read the whole story
Searchmetrics on Thursday launched a consulting practice to help brands and agencies get the most out of earned media. Read the whole story
In one of the most recent lawsuits, Milorad Michael Trkulja has earned the right to sue Google by the High Court after allegedly being … Read the whole story
"Turn tracked and compiled data from mobile device users by secretly thwarting industry-standard privacy protections," two New York residents say in new court papers. Read the whole story
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As a marketer, you connect consumers to your brand, so you manage creative and messaging. To reach consumers, you manage different marketing channels. To … Read the whole story
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Consumers spend a bulk of their time in the influence or pre-search phase. Essentially, customers know what they want before they seek it out, … Read the whole story
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It's easy to bemoan the presence of two giants, Google and Facebook- aka the duopoly - as the demise of digital advertising. What makes … Read the whole story
