This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywords in the U.S. Read the whole story
Microsoft took the No. 1 spot -- surpassing Amazon, Facebook and Alphabet to close the day with a market cap of $851.36 billion, nearly … Read the whole story
Signal on Monday will announce its entrance into the Adobe Exchange Partner Program and improvements in people-based marketing. The company provides real-time customer data … Read the whole story
Ad-verification company Fraudlogix published recent data showing that the average percentage of fraudulent traffic increased from 11.6% in October to 14.2% in November. Read the whole story
Direct mobile traffic has grown by more than 30% since January 2017. Users are now more likely to find content directly through publishers' mobile … Read the whole story
The decision leaves in place a ruling that TVEyes' $500-a-month video-monitoring service -- which is used by journalists, the White House, politicians and the … Read the whole story
GroupM, Magna and Zenith are out with their annual advertising forecasts for 2019, which predict low-to-mid-single-digit increases in ad growth next year. Read the whole story
Worldwide shipments of wearable devices reached 32 million units in the third quarter, an increase of 22%. Read the whole story