Searches declined on Google, Bing and Amazon for the 7 days ending Dec. 1, which means the decline includes the number of searches on Cyber Monday vs. the prior week. Read the whole story
Nicola plans to keep a close eye on ad fraud, which he believes will remain one of the biggest challenges for advertisers, in 2019. … Read the whole story
The Interactive Advertising Bureau and the Data Center of Excellence released a forecast Wednesday that puts the amount marketers will spend on audience data … Read the whole story
This year the IAB Data Center Board of Directors named two Rising Stars: Amanda Newport-Foster, data scientist at Valassis and Paloma Torres, senior analyst … Read the whole story
Publishers may get blocked if they aren't careful about what appears on their websites, such as unmoderated comments from users. Read the whole story
Many businesses are measuring ways to make AI pay off, according to a new study by PwC. Read the whole story
Timing is uncertain and leveraging blockchain in ad tech has been difficult for a number of reasons. But with growing concerns around fraud, data … Read the whole story