Search & Performance Insider
Advertisers are willing to pay a lot for consumers' attention during the biggest TV event of the year, but what about ad recall? Game-time TV ad recall seems to dip … Read the whole story
Amazon has quietly expanded the ability for some brands to target ads to other brands in its Amazon Business marketplace. Read the whole story
Purging millions of accounts may have helped Twitter redeem its reputation when it comes to providing a safe haven for brands to interact with … Read the whole story
TensorFlow, Google's machine-learning framework, catches hard-to-find spam that slips through, the company says. Google is now experimenting with TensorFlow in other security-related areas within … Read the whole story
An increase in loyalty of only 7% can lift lifetime profits per customer by as much as 85%, according to Brand Keys. Read the whole story
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There were common characteristics among 20 publishers that tripled their programmatic ad revenue. Those included boosting website traffic, increasing the number of keywords they … Read the whole story
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Can you win against the behemoth? Don't consider this from the angle of win-lose; recognize Amazon for the partner it can be to ecommerce … Read the whole story
