Google is bringing the click-share metric to Search campaigns in Google Ads to help advertisers get a better sense of how their ads perform. Read the whole story
Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertisers, agencies, and publishers to work together to stop ad fraud at the … Read the whole story
About 64% of organizations consider blockchain a tech initiative, but 46% of execs at these organizations feel unprepared to effectively use the technology. Read the whole story
The fastest-growing voice assistant categories over the next five years will be smart TVs (121%), smart speakers (41%) and wearables (40%), forecasts Juniper Research. Read the whole story
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. Read the whole story
The deal will expand NBCU's efforts to tie marketers' video advertising on NBC with business outcomes such as website visits, in-store traffic and sales. Read the whole story
"YouTube is a place where we see users not only come for entertainment, they come to find information -- they're coming to learn about … Read the whole story
Cairncross Review makes suggestions that are unlikely to happen and a tax break local papers won't be able to use. Read the whole story