Advertisers participating in the beta saw average click-through rates increase by 20% when they served extensions, which entice people to click on ads driving them to a brand's site. Read the whole story
Google is looking to clarify some details in a recent article that the company felt did not accurately explain how its virtual assistant serves … Read the whole story
Google released data on Thursday demonstrating the results after launching the Google Speed Update on mobile as a ranking factor. Read the whole story
Verizon Media today announced the launch of digital-out-of-home ad inventory available through its demand-side platform, allowing brands to serve ads on digital screens in … Read the whole story
It looks like a kind gesture, but it could actually answer several regulatory concerns. Read the whole story
Publishers should be concerned about cannibalizing their readership from other sources. At the same time, Apple's technology has the potential to make magazines more … Read the whole story