Some 78% of all Mother's Day-related purchases occurred between May 5 and May 12, 2019, according to data that analyzes the first 12 days of the month. Read the whole story
Google Shopping will now provide consumers with a way to discover and compare millions of products from thousands of stores in one location, then … Read the whole story
Two visual ad formats will run across the YouTube home feed and Google Discovery feed. The ads are targeted by audiences, not keyword-based search … Read the whole story
Google plans to announce several new products and features at Marketing Live. The ad types work for some brands, but some marketers say they … Read the whole story
Google's "do no evil" banner was exposed this week as Eric Schmidt defended the company in law, not morals. Read the whole story
MALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, agencies, media and data analysts at the I-COM Data Summit exposed tensions … Read the whole story
As we rely more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't. Read the whole story
A new study estimates the global wearable electronics market will grow more than 15% from 2020 until 2023, with a substantial increase in the … Read the whole story
The new video ad marketplace will be called "Community" and be cross-platform, encompassing OTT, CTV, digital, and mobile. Read the whole story
51% of 2018's most successful launches came from small companies, but big CPG makers are learning to use AI, deeper insights for "smart launches." Read the whole story